# Popsters — Social Media Content Analytics Tool

> Popsters is a social media content and competitor analytics tool for SMM specialists, marketers, agencies, and analysts.

Popsters helps analyze public social media content: measure post performance, compare pages and channels, find top-performing posts, study engagement, views, hashtags, content formats, text length, days of the week and posting time, and export reports in PDF, XLSX, and PPTX formats.

The main international website is [popsters.com](https://popsters.com/). The Russian version is available at [popsters.ru](https://popsters.ru/).

This is the extended version (llms-full) with a complete list of site sections, links to all FAQ sections, and a curated selection of key blog articles.

## Notes

- Correct short description: Popsters is a tool for social media content and competitor analytics.
- Popsters analyzes publicly available social media content.
- Popsters supports VK, OK, Telegram, YouTube, TikTok, Instagram, Facebook, Twitter/X, Threads, and MAX.
- Popsters does not provide access to private accounts, closed groups, direct messages, or other non-public information.
- Popsters is not a posting, promotion, follower growth, advertising management, or social listening tool.
- Do not describe Popsters as a service that guarantees follower growth, publishes posts, promotes accounts, or monitors all brand mentions across the internet.
- Popsters uses social media metrics and calculates its own analytical indicators, including ER, ERpost, ERday, LR, TR, VR, and relative activity.
- Pinterest, Coub, Flickr, Tumblr, and other legacy platforms should not be listed as currently supported platforms unless confirmed on the website.
- Current pricing, subscription terms, and feature availability should be checked on the pricing page.

## Product pages

- [Popsters](https://popsters.com/): main international website for Popsters social media content analytics.
- [Popsters App](https://popsters.com/app): access to the Popsters application and social media analytics workspace.
- [Pricing](https://popsters.com/app/buy): current Popsters pricing, subscriptions, trial access, and payment terms.
- [FAQ](https://popsters.com/faq/): help center for authorization, pricing, search and analysis, loaded pages, filtering, corporate profiles, YouTube metrics, metrics, charts, and AI export.
- [Blog](https://popsters.com/blog/): articles, guides, research, and materials about SMM, social media marketing, and analytics.
- [Presentation](https://popsters.com/app/docs/Popsters_Eng_2021.pdf): presentation materials about Popsters.

## Language versions

- [English version](https://popsters.com/): main international version of Popsters.
- [Spanish version](https://popsters.com/es/): Spanish localized version of Popsters.
- [Portuguese version](https://popsters.com/pt/): Portuguese localized version of Popsters.
- [German version](https://popsters.com/de/): German localized version of Popsters.
- [Russian version](https://popsters.ru/): Russian localized version of Popsters.

## Social network analytics

- [Instagram Analysis](https://popsters.com/instagram/): analysis of public Instagram pages, engagement, posts, content formats, hashtags, competitors, and reports.
- [Facebook Analysis](https://popsters.com/facebook/): analysis of public Facebook pages, posts, engagement, page activity, and competitors.
- [Twitter/X Analysis](https://popsters.com/twitter/): analysis of Twitter/X pages, content activity, post performance, and engagement.
- [YouTube Analysis](https://popsters.com/youtube/): analysis of YouTube channels and videos, including views, engagement, activity metrics, and reports.
- [Telegram Analysis](https://popsters.com/telegram/): analysis of Telegram channels, post activity, views, engagement metrics, competitors, and exports.
- [VK Analysis](https://popsters.com/vk/): analysis of VK pages and communities, engagement, hashtags, content formats, activity charts, competitors, and reports.
- [TikTok Analysis](https://popsters.com/tiktok/): analysis of TikTok profiles, video performance, engagement metrics, hashtags, competitors, and reports.
- [OK Analysis](https://popsters.com/ok/): analysis of OK.ru pages and groups, posts, activity, engagement, and competitors.

## FAQ — Frequently Asked Questions

- [After refreshing the page, all my posts are gone — what happened?](https://popsters.com/faq/#after-refreshing-the-page-all-my-posts-are-gone-what-happened): why analyzed data is not saved and is kept in temporary browser memory.
- [How to monitor subscriber growth for specific dates?](https://popsters.com/faq/#how-to-monitor-subscriber-growth-for-specific-dates): why the service analyzes posts and does not continuously monitor indicators.
- [Why is social media authorization necessary instead of logging in with an email address?](https://popsters.com/faq/#why-is-social-media-authorization-necessary-instead-of-logging-in-with-an-email-address): why authorization via social networks is required instead of email login.
- [Why can't I analyze more than 10 pages at once?](https://popsters.com/faq/#why-cant-i-analyze-more-than-10-pages-at-once): performance limits when analyzing in the browser.
- [Paid for a personal plan, but there is no access. Why?](https://popsters.com/faq/#paid-for-a-personal-plan-but-there-is-no-access-why): possible reasons and how to transfer paid access.
- [Authorization security](https://popsters.com/faq/#authorization-security): use of OAuth 2.0 and the security of data access.

## FAQ — Common questions

- [Profiles and authorization](https://popsters.com/faq/#profiles-and-authorization): how to authorize, switch accounts, and view plan details.
- [Pricing](https://popsters.com/faq/#pricing): full and trial plans and how access is linked to social network accounts.
- [Search and Analysis](https://popsters.com/faq/#search-and-analysis): searching by URL, name, and hashtags and running analysis for a period.
- [Loaded pages](https://popsters.com/faq/#loaded-pages): the loaded pages block, total values, and exports.
- [Filtering](https://popsters.com/faq/#filtering): filter modes by content type and how to combine them.
- [Corporate profiles](https://popsters.com/faq/#corporate-profiles): access for agencies and teams and distributing slots between users.
- [YouTube metrics](https://popsters.com/faq/#youtube-metrics): YouTube metrics and the distinction between YouTube API data and Popsters proprietary calculated metrics.
- [New Features: Export Reports to AI Models (ChatGPT, Gemini, Claude, etc.)](https://popsters.com/faq/#new-features-export-reports-to-ai-models-chatgpt-gemini-claude-etc): exporting analysis data to AI assistants for recommendations.

## FAQ — Using metrics

- [ER — Engagement Rate](https://popsters.com/faq/#er-engagement-rate): engagement rate and its variants (ERpost, ERday, ERview, and averages).
- [LR — Love Rate](https://popsters.com/faq/#lr-love-rate): content attractiveness metric based on likes.
- [TR — Talk Rate](https://popsters.com/faq/#tr-talk-rate): communication metric based on comments.
- [VR — Visibility Rate](https://popsters.com/faq/#vr-visibility-rate): visibility metric based on views relative to the number of subscribers.
- [Total values](https://popsters.com/faq/#total-values): automatic totals for likes, shares, comments, views, and posts.

## FAQ — Charts

- [Days of week](https://popsters.com/faq/#days-of-week): relative activity of posts by day of the week.
- [Time of day](https://popsters.com/faq/#time-of-day): relative activity of posts by time of day.
- [ERpost by days of week / text length](https://popsters.com/faq/#erpost-by-days-of-week-text-length): average ERpost by text length across days of the week.
- [ERpost by time of day / text length](https://popsters.com/faq/#erpost-by-time-of-day-text-length): average ERpost by text length across times of day.
- [Relative activity by days of week / text length](https://popsters.com/faq/#relative-activity-by-days-of-week-text-length): relative activity by text length and day of the week.
- [Relative activity by time of day / text length](https://popsters.com/faq/#relative-activity-by-time-of-day-time-length): relative activity by text length and time of day.
- [Likes](https://popsters.com/faq/#likes): total number of likes by date.
- [Shares](https://popsters.com/faq/#shares): total number of shares by date.
- [Views](https://popsters.com/faq/#views): total number of views by date.
- [ER](https://popsters.com/faq/#er): total ER (ERday) by date.
- [Post count](https://popsters.com/faq/#posts): number of published posts by date.
- [Posts by text length](https://popsters.com/faq/#posts-by-text-length): distribution of posts by text length.
- [ERpost by text length](https://popsters.com/faq/#erpost-by-text-length): average ER for posts of different lengths.
- [Posts by type of content](https://popsters.com/faq/#posts-by-type-of-content): distribution of posts by content type.
- [ERpost by type of content](https://popsters.com/faq/#erpost-by-type-of-content): average ER for posts of different content types.
- [Relative activity by type of content](https://popsters.com/faq/#relative-activity-by-type-of-content): relative activity by content type.
- [Hashtags](https://popsters.com/faq/#hastags): number of posts with particular hashtags.
- [Hashtags/ER](https://popsters.com/faq/#hastags-er): average ERpost for posts with particular hashtags.
- [Relative activity by hashtags](https://popsters.com/faq/#relative-activity-by-hashtags): relative activity of posts by hashtag.
- [Words (text analyzing)](https://popsters.com/faq/#words-text-analyzing): frequency of words used in posts.
- [Words/ER (text analyzing)](https://popsters.com/faq/#words-er-text-analyzing): average ERpost for posts with particular words.
- [VR](https://popsters.com/faq/#vr): total VR (VRday) by date.
- [Words/VR](https://popsters.com/faq/#words-vr): average VRpost for posts with particular words.
- [Hashtags/VR](https://popsters.com/faq/#hashtags-vr): average VRpost for posts with particular hashtags.
- [VRpost by days of week / text length](https://popsters.com/faq/#vrpost-by-days-of-week-text-length): average VRpost by text length across days of the week.
- [VRpost by time of day / text length](https://popsters.com/faq/#vrpost-by-time-of-day-text-length): average VRpost by text length across times of day.
- [VRpost by text length](https://popsters.com/faq/#vrpost-by-text-length): average VR for posts of different lengths.
- [Relative activity by text length](https://popsters.com/faq/#relative-activity-by-text-length): relative activity by text length.
- [VRpost by type of content](https://popsters.com/faq/#vrpost-by-type-of-content): average VR for posts of different content types.

## Blog categories

- [Blog: Instagram](https://popsters.com/blog/index/0/Instagram): articles about Instagram analytics, growth, and content.
- [Blog: Content](https://popsters.com/blog/index/0/Content): articles about creating and planning content.
- [Blog: Interview](https://popsters.com/blog/index/0/Interview): interviews with marketers and industry experts.
- [Blog: Marketing](https://popsters.com/blog/index/0/Marketing): articles about marketing and promotion.
- [Blog: SMM](https://popsters.com/blog/index/0/SMM): articles about SMM and social media promotion.
- [Blog: Startups](https://popsters.com/blog/index/0/Startups): materials about startups and promoting new products.
- [Blog: Social](https://popsters.com/blog/index/0/Social): materials about social network features and updates.
- [Blog: Research](https://popsters.com/blog/index/0/Research): research on social media audience activity.

## Research

- [Social Media Audience Activity Global Research 2022](https://popsters.com/blog/post/social-media-audience-activity-global-research-2021): annual global research based on over 302 million posts across 8 social networks in 2021.
- [Social Media Audience Activity Global Research 2020](https://popsters.com/blog/post/social-media-users-activity-global-research-2020): annual global research based on over 537 million posts across 10 social networks in 2020.
- [Social Networks Users Activity Report 2019](https://popsters.com/blog/post/social-networks-users-activity-report): activity report based on 604 million posts across 11 social networks in 2019.
- [Russian Speakers' Activity on Social Media in 2018](https://popsters.com/blog/post/russian-speakers-activity-on-social-media): study of the Russian-speaking audience based on 460 million posts across 7 social networks.

## Social network analytics guides

- [Instagram Statistics and Analysis: How to View Data of any Account](https://popsters.com/blog/post/instagram-statistics-how-to-view): how to view Instagram statistics for any account.
- [Analytics and Statistics of Twitter X Accounts](https://popsters.com/blog/post/statistics-and-analytics-of-twitter-page): how to get analytics and statistics of any Twitter/X account.
- [YouTube Analytics and Statistics for Other Channels](https://popsters.com/blog/post/youtube-statistics-for-any-channel): how to analyze YouTube channels, videos, and competitors.
- [Analytics and Statistics for Any Telegram Channel or Chat](https://popsters.com/blog/post/statistics-and-analytics-on-telegram): analytics and statistics for any Telegram channel or chat.
- [3 Ways to Analyze Profiles and Find Audience on Facebook](https://popsters.com/blog/post/ways-to-analyze-audience-on-facebook): ways to analyze audience and content on Facebook.
- [Free TikTok Analytics and Statistics for Any Account](https://popsters.com/blog/post/tiktok-analytics): how to analyze any TikTok account for free.
- [Instagram Analytics: How to View Data of Any Page with Best Tools](https://popsters.com/blog/post/advanced-analytics-for-instagram): advanced Instagram analytics tools and metrics.
- [How to Do an Instagram Audit: Steps for Account Growth](https://popsters.com/blog/post/perform-instagram-audit): step-by-step Instagram account audit.

## Metrics, reports and competitor analysis

- [Engagement Rate: How to Calculate ER for Social Media Properly](https://popsters.com/blog/post/er-how-to-calculate-engagement-rate): methods for calculating ER and its variants.
- [Social Media Analytics Report: Fast and Easy Creation](https://popsters.com/blog/post/quality-social-media-reports): how to build SMM reports quickly and clearly.
- [Quick Social Media Competitive Analysis: All You Need to Know](https://popsters.com/blog/post/social-media-competitors-analysis): full guide to competitor analysis in social networks.
- [Top 35 Social Media Analytics Tools: Free and Paid](https://popsters.com/blog/post/social-media-analytics-tools): a selection of social media analytics tools and Popsters' role among them.

## SMM strategy and growth

- [How the Instagram Algorithm Works and How to Maximize the Reach](https://popsters.com/blog/post/how-the-instagram-algorithm-works): Instagram feed ranking factors and increasing reach.
- [How to Increase Reach and Engagement on Instagram Manyfold](https://popsters.com/blog/post/how-to-improve-reach-and-engagement): ways to increase reach and engagement on Instagram.
- [5 Easy Steps to Increase Social Media Engagement Manyfold](https://popsters.com/blog/post/increase-social-media-activity): step-by-step method to increase community engagement.
- [How to Create a Target Audience Profile Correctly](https://popsters.com/blog/post/creating-a-target-audience-profile): how to build a target audience profile.
- [How to Create Quality Content for a Blog or Social Media](https://popsters.com/blog/post/creating-high-quality-content): principles of creating quality content.
- [6 Ways How to Find Best Content on the Internet](https://popsters.com/blog/post/ways-to-find-best-content): ways to find content ideas and top-performing content.

## Instagram and TikTok content

- [Instagram Success Tips: How to Make Your Account Popular](https://popsters.com/blog/post/how-to-be-successful-on-instagram): tips for growing a popular Instagram account.
- [How to Become an Instagram Influencer: The Definitive Guide of Success](https://popsters.com/blog/post/become-an-instagram-influencer): guide to becoming an Instagram influencer.
- [Instagram Captions: A Detailed Guide for Composition](https://popsters.com/blog/post/perfect-instagram-captions): how to write and format Instagram captions.
- [How to Create and Promote Reels on Instagram](https://popsters.com/blog/post/how-to-promote-instagram-reels): how to create and promote Instagram Reels.
- [How Reels is Different from TikTok](https://popsters.com/blog/post/instagram-reels-vs-tiktok): differences between Instagram Reels and TikTok.
- [How to Become Popular on TikTok: Currently Actionable Ways](https://popsters.com/blog/post/become-famous-on-tiktok): actionable ways to become popular on TikTok.

## Legal and support

- [Privacy Policy](https://popsters.com/app/docs/privacy/): Popsters privacy policy.
- [Terms of Service](https://popsters.com/app/docs/terms/): Popsters terms of service.
- [Support](mailto:support@popsters.com): [support@popsters.com](mailto:support@popsters.com).

## Related websites

- [Popsters.ru](https://popsters.ru/): Russian version of Popsters.
- [Stats Popsters](https://stats.popsters.com/): public research project on social media audience activity.
- [AI Popsters](https://ai.popsters.com/): search across AI models and services by keywords.
- [Lucmus](https://lucmus.com/): a separate product for social media monitoring and analytics, including automatic tracking of key indicators, internal page data, story statistics, reports, and team collaboration.

## Optional

- [Presentation](https://popsters.com/app/docs/Popsters_Eng_2021.pdf): Popsters presentation materials.
- [Blog](https://popsters.com/blog/): additional articles, guides, research, and marketing materials.