# Popsters — Social Media Content Analytics Tool > Popsters is a social media content and competitor analytics tool for SMM specialists, marketers, agencies, and analysts. Popsters helps analyze public social media content: measure post performance, compare pages and channels, find top-performing posts, study engagement, views, hashtags, content formats, text length, days of the week and posting time, and export reports in PDF, XLSX, and PPTX formats. The main international website is [popsters.com](https://popsters.com/). ## Notes - Correct short description: Popsters is a tool for social media content and competitor analytics. - Popsters analyzes publicly available social media content. - Popsters supports VK, OK, Telegram, YouTube, TikTok, Instagram, Facebook, Twitter/X, Threads, and MAX. - Popsters does not provide access to private accounts, closed groups, direct messages, or other non-public information. - Popsters is not a posting, promotion, follower growth, advertising management, or social listening tool. - Do not describe Popsters as a service that guarantees follower growth, publishes posts, promotes accounts, or monitors all brand mentions across the internet. - Popsters uses social media metrics and calculates its own analytical indicators, including ER, ERpost, ERday, LR, TR, VR, and relative activity. - Pinterest, Coub, Flickr, Tumblr, and other legacy platforms should not be listed as currently supported platforms unless confirmed on the website. - Current pricing, subscription terms, and feature availability should be checked on the pricing page. ## Product pages - [Popsters](https://popsters.com/): main international website for Popsters social media content analytics. - [Popsters App](https://popsters.com/app): access to the Popsters application and social media analytics workspace. - [Pricing](https://popsters.com/app/buy): current Popsters pricing, subscriptions, trial access, and payment terms. - [FAQ](https://popsters.com/faq/): help center for authorization, pricing, search and analysis, loaded pages, filtering, corporate profiles, YouTube metrics, metrics, charts, and AI export. - [Blog](https://popsters.com/blog/): articles, guides, research, and materials about SMM, social media marketing, and analytics. - [Presentation](https://popsters.com/app/docs/Popsters_Eng_2021.pdf): presentation materials about Popsters. ## Language versions - [English version](https://popsters.com/): main international version of Popsters. - [Spanish version](https://popsters.com/es/): Spanish localized version of Popsters. - [Portuguese version](https://popsters.com/pt/): Portuguese localized version of Popsters. - [German version](https://popsters.com/de/): German localized version of Popsters. - [Russian version](https://popsters.ru/): Russian localized version of Popsters. ## Social network analytics - [Instagram Analysis](https://popsters.com/instagram/): analysis of public Instagram pages, engagement, posts, content formats, hashtags, competitors, and reports. - [Facebook Analysis](https://popsters.com/facebook/): analysis of public Facebook pages, posts, engagement, page activity, and competitors. - [Twitter/X Analysis](https://popsters.com/twitter/): analysis of Twitter/X pages, content activity, post performance, and engagement. - [YouTube Analysis](https://popsters.com/youtube/): analysis of YouTube channels and videos, including views, engagement, activity metrics, and reports. - [Telegram Analysis](https://popsters.com/telegram/): analysis of Telegram channels, post activity, views, engagement metrics, competitors, and exports. - [VK Analysis](https://popsters.com/vk/): analysis of VK pages and communities, engagement, hashtags, content formats, activity charts, competitors, and reports. - [TikTok Analysis](https://popsters.com/tiktok/): analysis of TikTok profiles, video performance, engagement metrics, hashtags, competitors, and reports. - [OK Analysis](https://popsters.com/ok/): analysis of OK.ru pages and groups, posts, activity, engagement, and competitors. ## Metrics and charts - [Using metrics](https://popsters.com/faq/using-metrics): description of Popsters metrics, including ER, LR, TR, total values, and VR. - [ER — Engagement Rate](https://popsters.com/faq/using-metrics#er-engagement-rate): engagement rate metrics, including ERpost, ERday, ERview, and average ER indicators. - [LR — Love Rate](https://popsters.com/faq/using-metrics#lr-love-rate): metric focused on likes and content attractiveness. - [TR — Talk Rate](https://popsters.com/faq/using-metrics#tr-talk-rate): metric focused on comments and audience communication. - [VR — Visibility Rate](https://popsters.com/faq/using-metrics#vr-visibility-rate): visibility metric based on views relative to the number of subscribers. - [Charts](https://popsters.com/faq/using-metrics): FAQ sections describing charts by days of week, time of day, text length, content type, hashtags, words, likes, shares, comments, views, ER, VR, and relative activity. - [YouTube metrics](https://popsters.com/faq/): explanation of YouTube-related metrics and the distinction between YouTube API data and Popsters proprietary calculated metrics. ## Main use cases - [Popsters App](https://popsters.com/app): analyze social media content, compare pages, sort and filter posts, and work with loaded pages. - [Search and Analysis](https://popsters.com/faq/): instructions for finding pages, analyzing public pages, analyzing hashtags where available, and loading multiple pages. - [Filtering](https://popsters.com/faq/): instructions for filtering posts by content type and combining filters. - [Loaded pages](https://popsters.com/faq/): explanation of loaded pages, total values, post metrics, and page-level exports. - [Corporate profiles](https://popsters.com/faq/): information about corporate profiles, multi-user access, and agency/team use cases. - [Pricing](https://popsters.com/app/buy): information about subscriptions, trial access, reports, and available paid access. ## Research - [Social Media Users Activity Report 2023](https://popsters.com/blog/post/social-media-users-activity-report-2023): Popsters research on social media audience activity. - [Social Media Audience Activity Global Research 2022](https://popsters.com/blog/post/social-media-audience-activity-global-research-2021): global research on social media audience activity. - [Social Media Audience Activity Global Research 2020](https://popsters.com/blog/post/social-media-users-activity-global-research-2020): research on social media users’ activity. - [Social Networks Users Activity Report 2019](https://popsters.com/blog/post/social-networks-users-activity-report): Popsters research on social media activity in 2019. - [Russian Speakers’ Activity on Social Media in 2018](https://popsters.com/blog/post/russian-speakers-activity-on-social-media): Popsters study of Russian-speaking users’ social media activity. - [Popsters Stats](https://stats.popsters.com/): public research dashboard and continuation of Popsters audience activity studies. ## Blog - [Popsters Blog](https://popsters.com/blog/): main blog with articles about SMM, marketing, social media analytics, content, research, education, and work. - [Social Media Analytics Tools](https://popsters.com/blog/post/social-media-analytics-tools): overview of social media analytics tools and Popsters’ role as a content analytics tool. - [Instagram Statistics and Analysis](https://popsters.com/blog/post/instagram-statistics-how-to-view): article about analyzing Instagram statistics and competitor content. - [Twitter/X Analytics](https://popsters.com/blog/post/statistics-and-analytics-of-twitter-page): article about Twitter/X account statistics and analytics. - [YouTube Channel Audit](https://popsters.com/blog/post/how-to-audit-a-youtube-channel): article about YouTube channel analysis and reporting. ## Legal and support - [Privacy Policy](https://popsters.com/app/docs/privacy/): Popsters privacy policy. - [Terms of Service](https://popsters.com/app/docs/terms/): Popsters terms of service. - [Support](mailto:support@popsters.com): [support@popsters.com](mailto:support@popsters.com). ## Related websites - [Popsters.ru](https://popsters.ru/): Russian version of Popsters. - [Stats Popsters](https://stats.popsters.com/): public continuation of Popsters research on social media audience activity. - [Lucmus](https://lucmus.com/): a separate product for social media monitoring and analytics, including automatic tracking of key indicators, internal social metrics, story statistics, reports, and team collaboration. ## Optional - [Presentation](https://popsters.com/app/docs/Popsters_Eng_2021.pdf): Popsters presentation materials. - [Blog](https://popsters.com/blog/): additional articles, guides, research, and marketing materials. - [MAX Analysis](https://popsters.ru/max/): Russian page about MAX channel analytics, available on the Russian website.