10 TED Talks Every Marketer Should Watch
Important features of a good marketer are not only creative thinking and analytical skills, but also the ability to develop their skills.
We have put together a selection of 10 TED talks that will give the marketer knowledge, insights and new ideas.
- How Amazon, Facebook, Apple and Google control our emotions
- The tribes we lead
- Choice, happiness and spaghetti sauce
- Eight Lessons for Building a Company People Enjoy Working for
- How physics helps me in marketing
- 404, page not found history
- What are you willing to give up to change the way we work?
- Life lessons from advertising man
- How videos go viral
- The Greatest TED Talk Ever Sold
How Amazon, Facebook, Apple and Google control our emotions
Scott Galloway, who teaches brand strategy and digital marketing, explains why it is impossible to build a multi-billion-dollar corporation without identifying consumer instincts to target.
The tribes we lead
Seth Godin is an American computer scientist and entrepreneur. In this talk, he argues that the Internet has done away with mass marketing and revived a form of interaction from the distant past: tribes. Seth talks about how you can use the concept of tribes to find an audience that will follow your brand.
Choice, happiness and spaghetti sauce
Malcolm Gladwell is the author of several bestselling books. You may know him from such amazing and highly educational books as Blink (2005) and The Tipping Point (2000).
Malcolm Gladwell tells the story of how renowned marketer Howard Moskowitz changed the food industry market in the late 20th century by redefining the way brands test products.
In this talk, you'll learn why focus groups lead marketers to fail and how to avoid it.
Eight lessons for building a company people enjoy working for
Patty McChord is an iconic former Chief Talent Officer at Netflix and has been involved in creating the culture of the product for 14 years. Now she shares key ideas that will help you trust your employees more, build good teams, and talks about why every company needs change and why all startup ideas are stupid.
How physics helps me in marketing
Dan Cobley is a business partner at venture capital fund Blenheim Chalcot and a former chief marketing officer at Google.
It seems that physics and marketing have nothing in common, however, the former director of marketing at Google believes otherwise. Dan Cobley talks about how Newton's second law, thermodynamics and Heisenberg's uncertainty principle will help you understand the fundamentals of branding.
404, page not found history
Renny Gleason leads an interactive strategy at Wieden+Kennedy advertising agency, starting his career as a game developer.
An error page is a powerful irritant, but even here, marketers can turn the situation to their advantage if they are creative in how they present such information to users and customers. Interesting content and a couple of design touches will help you reconnect with your audience and even entertain them a little.
Rennie tells us that the possibilities lie in even the smallest details. Surprise, entertain, joke - all this will help your brand stand out from the crowd.
What are you willing to give up to change the way we work?
Martin Danoesastro, transformation expert, shares in this video the lessons that have helped many companies structure their management system and enable employees to make faster decisions and respond to any changes.
The world is getting faster and more complex, so we need a new way of working that empowers people to make decisions faster.
“Brilliant ideas in big companies end up in the trash of PowerPoint presentations.”
Life lessons from advertising man
Rory Sutherland is Vice Chairman of Ogilvy Group UK.
Advertising often goes beyond a simple description of a product and its characteristics; it endows the product with additional values - emotional associations. Usually, marketers achieve this through an image that is based on personal experiences or insights of the target audience.
Rory Sutherland will talk about what influences consumer behavior and how advertising affects the perception of a product.
How videos go viral
Kevin Allocca is a trend manager on YouTube. He says that viral videos have 3 things in common: trendsetters, communities, and unpredictability. For example, this double rainbow video went viral after Jimmy Kimmel, who in this case was the trendsetter tweeted it.
Rebecca Black's video became popular because it spawned hundreds of parodies, it caused a wave of creativity in the communities. The success of some videos - for example, "Nyan Nyan Cat" - is simply impossible to explain. So for viral videos, you need the support of tastemakers and the participation of the creative community.
Marketers can benefit from this for several reasons. Every brand or company should have their own YouTube channel.
The Greatest TED Talk Ever Sold
Morgan Spurlock, director of "Double Help" (nominated for an Oscar in 2004), "So where are you, Osama bin Laden?" and "Freakonomics". tells how and why he created a documentary about brands, advertising and product placement "The Greatest Film Ever Sold".
In the lecture, the director showed how he negotiated with marketing agencies, trying to get funding for the shooting of the film, and what came of it.
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