Pretty selections, funny videos, experts and outfit changes, mood and atmosphere — we watch all of it in short videos on Instagram and TikTok. It seems the formats are the same, but in fact there are important differences, in both the perception and creation of such content. So, here we discus... Read more
‘My TikTok feed is full of it’, ‘Check out the reels I’ve sent u’, ‘The shorts they launched are so great, the channel’s growing!’ — short videos are now all around us. The short entertainment clip formats are currently actively developing on var... Read more
In our work or study, we often need a presentation to make a report, prepare a speech, present a task as completed, even to present ourselves favorably for a CV or portfolio. If you struggle with creating presentations or want to clarify or delve into some aspect of the presentation making process, ... Read more
For any Social media, analytics is an important tool to help learn more about the target audience of a brand or blogger, track performance indicators and plan future publications. In this article we discuss tools that help to get more data on content and followers on Instagram, review the capabiliti... Read more
Every day Popsters users analyze thousands of pages from a wide range of social media: some use the service as a tool to gather statistics for a report, some need to carry out a competition analysis, many use the service as an aid to analyze audience preferences and prepare a content pl... Read more
TikTok grows, and brands and bloggers are testing the new platform. You also must be thinking of launching your personal or brand’s account on TikTok. We are to get you prepared to work with the new platform by discussing the content analytics. We discuss what analytical capabilities are avail... Read more
TikTok is used as a free source of subscribers for other channels — Instagram and YouTube. The thing is that TikTok algorithms let you be recommended and reach millions without any investment, whereas they only watch an individual video and not the entire account. This is why it is significant... Read more
Here we responsibly and thoroughly discuss the very basics of Social media marketing and content – target audience profile. What it is, how to identify it, what are different kinds of it. In the end of the article, a useful template for audience analysis is given.
Why You Need to Know Your Tar... Read more
Audit allows identifying weaknesses and growth drivers, generate the content and promotion strategy. We discuss how to audit any Instagram account – a personal blog, an influencer’s page or a brand’s page.
Step 1: Define the Objectives and Set Clear KPIs
On the first step of I... Read more
Social media advance more and more every year and start affecting more aspects of life. While initially users used to give preference to one or another platform, today’s social media often complement each other and are used in parallel to solve different tasks. Under such circumstances, it&rsq... Read more
Popsters users analyze thousands of pages daily on 12 social networks. Depersonalized results (indicative values, activity trends, engagement) are stored on the server to collect a sufficient sample to study global audience activities.
The research is based on data of 604 million posts by 934 thousa... Read more
Viral posts have its special place in a marketer’s heart, because they solve multiple problems at once: provide free reach, increase recognition, and also bring feedback like ‘So that was your project? Cool!’
Of course, you want to make popular posts to go viral. Let’s find o... Read more
18 July 2019
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