TikTok grows, and brands and bloggers are testing the new platform. You also must be thinking of launching your personal or brand’s account on TikTok. We are to get you prepared to work with the new platform by discussing the content analytics. We discuss what analytical capabilities are avail... Read more
Here we responsibly and thoroughly discuss the very basics of Social media marketing and content – target audience profile. What it is, how to identify it, what are different kinds of it. In the end of the article, a useful template for audience analysis is given.
Why You Need to Know Your Tar... Read more
Audit allows identifying weaknesses and growth drivers, generate the content and promotion strategy. We discuss how to audit any Instagram account – a personal blog, an influencer’s page or a brand’s page.
Step 1: Define the Objectives and Set Clear KPIs
On the first step of I... Read more
Here we discuss in detail - with figures, personal cases and tool references — how to start blogging on Instagram and become influencer, even if now you have a dozen followers and you know almost nothing about how to use this social service.
Choosing the Subject for Your Blog
To identif... Read more
You must have heard something about TikTok, maybe even used it.
What is TikTok
TikTok is an app for creating short music videos and instant messaging. The video platform has already gained popularity in China and is now growing rapidly in other countries.
As of today, TikTok claims to have more than... Read more
You need to know your competitors — first, to understand your own course of action, how to distinguish yourself from them, and what offers besides yours are seen by your customers.
How to Find Your Competitors
It might seem surprising, but for doing Social Media competitive analysis you n... Read more
Audience activity on different social media may vary depending on popular content format, algorithmic feed, hour of the day, day of the week and multiple other factors.
Based on community analyses done by Popsters users in 2018, we aggregated data on 580 thousand various public pages on 7 ... Read more
The end of month may become a nightmare for an SM marketer, because they need to prepare a detailed and neat report on the work done. This job can be simplified and optimized to spend less time and have no worries.
Social Media Report Contents and Structure
The report is needed not to scary the clie... Read more
Instagram explained how the feed algorithms work. The platform had never published such data before, giving rise to numerous rumors about the social network among marketers. The most widespread of them were also answered by the platform.
Read carefully, because understanding the Instagram’s al... Read more
What is quality content and what do you need it for?
Why would you create nice articles and posts, strive and spend your precious time? The results are often not immediate but that is the point.
Create quality content
Reading a good article or watching a well edited video cause positive emotions in ... Read more
You can entrust account promotion on Instagram to a specialist or do it yourself using specialized tools. Previously, there was Instagress but it doesn’t work anymore. We discuss why that happened and suggest Instagress alternatives tools, fully safe and not so safe.
Why Instagram Banne... Read more
Facebook has powerful tools to analyze your audience in detail and find a lookalike audience. Dealing with that audience will provide good conversion. We discuss three ways to find an audience on Facebook that you might be not aware about.
Facebook Graph Search
The English (US) version of Fac... Read more
27 July 2018
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