Pretty selections, funny videos, experts and outfit changes, mood and atmosphere — we watch all of it in short videos on Instagram and TikTok. It seems the formats are the same, but in fact there are important differences, in both the perception and creation of such content. So, here we discus... Read more
TikTok is used as a free source of subscribers for other channels — Instagram and YouTube. The thing is that TikTok algorithms let you be recommended and reach millions without any investment, whereas they only watch an individual video and not the entire account. This is why it is significant... Read more
Instagram is a visual social media but increasing attention is paid to the captions. As the algorithms are getting tougher, everything becomes important: both the account’s appearance and captions of pictures.
We discuss what to write in Instagram captions, how to properly format it and u... Read more
There have been plenty of articles on how to attract target audience, but how to deal with that audience afterwards? What content (posts) should be published to increase social media engagement, for them to buy your products more frequently and to become loyal to the brand?
At the stage when a commu... Read more
Telegram reached 200 million active users per month. It is important for marketers to know what those people do: what channels they read, how much they text.
We look into how to analyze Telegram platforms and check statistics and analytics data using free tools.
What Platforms and Metric... Read more
Sometimes, you run out of content ideas, just have nothing to write about. The content plan, however, requires more and more new posts and the audience awaits. How to find topics for content and how to find best content on the Internet, quickly and efficiently?
You probably often come u... Read more
The video advertising segment is growing. If you are going to develop this area, start with examining the analytics. This material discusses how to view YouTube statistics, how to analyze channels and videos, and how to view competitor channels’ data.
Videos are rated i... Read more
The efficiency of working of modern digital marketer does not depend only on his experience, creativity, and other professional skills but also on the tools that he uses. There are many third-party Social Media analytics tools, but here you will find only the best tools.We collected t... Read more
The introduction of algorithmic feed seriously hurt reaches and engagements of many Instagram users. Even major bloggers complain that posts now receive much fewer likes and comments than before.
Instagram has complex feed generation algorithms and Facebook does not share their working principles. A... Read more
We delve into how to analyze Twitter statistics properly, what influences the main indicators and which third-party tools will help to see more data than the Social network provides.
What is Twitter Account Analytics?
You don't have to invest a lot to start getting Twitter statistics. You can learn ... Read more
After numerous disputes on the Internet and seeing no single point of view, we decided to thoroughly investigate the issue of how audience engagement rate (degree or level) should be calculated, which formula is the most correct (and which we use for calculating in Popsters) and why.
Engagement Rate... Read more
28 November 2017
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