Popsters Blog
Useful tips and articles about Popsters and Social Media Marketing
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Gender Marketing: How Brands Show Ads to Men and Women
When studying the behavior and reaction of women and men to advertising, we understand that by 2023, gender stereotypes will fade into the background, and the concept of gender will become vague. People are becoming less and less receptive to gendered marketing. Some companies are already moving to ... Read more18 December 2022 -
How to Remove fake Followers on Instagram and Is It Necessary?
Most of the bots among followers on Instagram often reduce the account's statistics and its significance for an active audience. Many users at the beginning use wrapping so that the page is not "empty". After the profile has gained its active audience, the extra numbers among the subscribers only in... Read more13 October 2022 -
How to Boost Your Social Media Conversion Rate
Conversion in social media is the ratio of visits to your page to the target action, i.e. application, like, purchase, and so forth. The conversion rate is necessary in order to evaluate the effectiveness of social media and business performance at each stage of the sales funnel. If 1,000 users saw... Read more8 October 2022 -
How Reels is Different from TikTok
Pretty selections, funny videos, experts and outfit changes, mood and atmosphere — we watch all of it in short videos on Instagram and TikTok. It seems the formats are the same, but in fact there are important differences, in both the perception and creation of such content. So, here we discus... Read more24 March 2022 -
How to Become Popular on TikTok: Currently Actionable Ways
TikTok is used as a free source of subscribers for other channels — Instagram and YouTube. The thing is that TikTok algorithms let you be recommended and reach millions without any investment, whereas they only watch an individual video and not the entire account. This is why it is significant... Read more7 July 2021 -
Instagram Captions: A Detailed Guide for Composition
Instagram is a visual social media but increasing attention is paid to the captions. As the algorithms are getting tougher, everything becomes important: both the account’s appearance and captions of pictures. We discuss what to write in Instagram captions, how to properly format it and u... Read more19 August 2018 -
5 Easy Steps to Increase Social Media Engagement Manyfold
There have been plenty of articles on how to attract target audience, but how to deal with that audience afterwards? What content (posts) should be published to increase social media engagement, for them to buy your products more frequently and to become loyal to the brand? At the stage when a commu... Read more20 July 2018 -
Analytics and Statistics for Any Telegram Channel or Chat
Telegram reached 200 million active users per month. It is important for marketers to know what those people do: what channels they read, how much they text. We look into how to analyze Telegram platforms and check statistics and analytics data using free tools. What Platforms and Metric... Read more12 July 2018 -
6 Ways How to Find Best Content on the Internet
Sometimes, you run out of content ideas, just have nothing to write about. The content plan, however, requires more and more new posts and the audience awaits. How to find topics for content and how to find best content on the Internet, quickly and efficiently? Mind Mapping You probably often come u... Read more27 June 2018 -
Analytics and Statistics for Any YouTube Channel
The video advertising segment is growing. If you are going to develop this area, start with examining the analytics. This material discusses how to view YouTube statistics, how to analyze channels and videos, and how to view competitor channels’ data. YouTube Statistics Videos are rated i... Read more19 June 2018 -
Top 35 Social Media Analytics Tools: Free and Paid
The efficiency of working of modern digital marketer does not depend only on his experience, creativity, and other professional skills but also on the tools that he uses. There are many third-party Social Media analytics tools, but here you will find only the best tools.We collected t... Read more12 March 2018 -
How to Increase Reach and Engagement on Instagram Manyfold
The introduction of algorithmic feed seriously hurt reaches and engagements of many Instagram users. Even major bloggers complain that posts now receive much fewer likes and comments than before. Instagram has complex feed generation algorithms and Facebook does not share their working principles. A... Read more10 January 2018
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