In 2022, the world began to return to a more familiar course as pandemic restrictions that affected people's behavior began to ease. However, surprisingly, the activity did not return to the patterns of 2019 and previous years as expected but instead acquired entirely new trends and features.
We ana... Read more
Introduction
Every day Popsters users analyze thousands of pages from a wide range of social media: some use the service as a tool to gather statistics for a report, some need to carry out a competition analysis, many use the service as an aid to analyze audience preferences and prepare a content pl... Read more
Social media advance more and more every year and start affecting more aspects of life. While initially users used to give preference to one or another platform, today’s social media often complement each other and are used in parallel to solve different tasks. Under such circumstances, it&rsq... Read more
Popsters users analyze thousands of pages daily on 12 social networks. Depersonalized results (indicative values, activity trends, engagement) are stored on the server to collect a sufficient sample to study global audience activities.
The research is based on data of 604 million posts by 934 thousa... Read more
4 December 2019
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