The social media recommendation system is by far the most mysterious yet rewarding secret. Anyone who understands algorithms captures trends and a large audience. Each social media have its own recommendation systems and its own specific, and the information on the Internet is very different.
To be ... Read more
Telegram is a great platform for promoting a company, personal brand or blog. Telegram is in the top 5 of the world's messengers, and the number of users per month is about 700 million. But unlike, for example, TikTok, it's not so easy to gain subscribers from scratch on Telegram. Usually, the messe... Read more
TikTok grows, and brands and bloggers are testing the new platform. You also must be thinking of launching your personal or brand’s account on TikTok. We are to get you prepared to work with the new platform by discussing the content analytics. We discuss what analytical capabilities are avail... Read more
Here we responsibly and thoroughly discuss the very basics of Social media marketing and content – target audience profile. What it is, how to identify it, what are different kinds of it. In the end of the article, a useful template for audience analysis is given.
Why You Need to Know Your Tar... Read more
Audit allows identifying weaknesses and growth drivers, generate the content and promotion strategy. We discuss how to audit any Instagram account – a personal blog, an influencer’s page or a brand’s page.
Step 1: Define the Objectives and Set Clear KPIs
On the first step of I... Read more
Here we discuss in detail - with figures, personal cases and tool references — how to start blogging on Instagram and become influencer, even if now you have a dozen followers and you know almost nothing about how to use this social service.
Choosing the Subject for Your Blog
To identif... Read more
You need to know your competitors — first, to understand your own course of action, how to distinguish yourself from them, and what offers besides yours are seen by your customers.
How to Find Your Competitors
It might seem surprising, but for doing Social Media competitive analysis you n... Read more
Audience activity on different social media may vary depending on popular content format, algorithmic feed, hour of the day, day of the week and multiple other factors.
Based on community analyses done by Popsters users in 2018, we aggregated data on 580 thousand various public pages on 7 ... Read more
The end of month may become a nightmare for an SM marketer, because they need to prepare a detailed and neat report on the work done. This job can be simplified and optimized to spend less time and have no worries.
Social Media Report Contents and Structure
The report is needed not to scary the clie... Read more
Instagram explained how the feed algorithms work. The platform had never published such data before, giving rise to numerous rumors about the social network among marketers. The most widespread of them were also answered by the platform.
Read carefully, because understanding the Instagram’s al... Read more
6 December 2018
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