How To Go Viral on TikTok: Easy and Effective Tricks
For several years now, TikTok has remained a leader among social networks, particularly among platforms for short vertical videos. One way to draw attention to your content on TikTok is through the viral effect. This is a process that allows your video to quickly spread among platform users, making it very popular.
However, making a video go viral on TikTok is a complex and not always guaranteed process. In this article, we will discuss several tips and tricks that will help increase your chances of achieving a viral effect for your video on TikTok.
How to go viral on TikTok
TikTok algorithms operate based on a variety of factors that determine which videos will be shown to users and in what order. Some of these factors include:
- User preferences: The TikTok algorithm takes into account the videos a user has already watched, liked, and shared to understand which videos they prefer and what should be shown to them in the future. Viral videos are shown to almost all users, including newly registered accounts.
- Watch time: If a user watches a video to the end, the algorithm assumes that the content is interesting and worth promoting to a larger number of users.
- Comments and reactions: The number of comments and reactions on a video also plays a role in its promotion on TikTok. If a video evokes emotions in users, it can help it become more popular.
- Keywords and hashtags: Using the right keywords and hashtags can increase the likelihood that your video will be recommended to other users and become viral. Hashtags and descriptions can also help users find your video more easily through search.
- Relevance: TikTok takes into account which videos are relevant and match current trends and themes. Therefore, creating content that aligns with current topics and trends can help your video become more popular. An interesting observation is that there are cases when videos initially have no views, but over time, when they become relevant, the views suddenly start to increase. For example, this can happen with a particular holiday or edit featuring a popular person with whom something has happened (as was the case with the death of Queen Elizabeth II in 2022).
- Content quality: Finally, the TikTok algorithm takes into account the quality of the content and technical characteristics of the video, such as resolution and sound.
The combination of these factors allows the TikTok algorithm to determine which videos to promote and which will be most interesting to certain users. This explains why some videos become viral on the TikTok platform, while others do not.
Working tips on how to make a viral video on TikTok
Originality of content on TikTok is crucial for your video to go viral and attract user attention. This means that you should create unique and interesting content that stands out from what already exists on the platform. For example, Habane Lime.
If you create content that already exists on TikTok, there is a chance that it will not attract much attention. However, there is another side to the coin. If your original ideas do not appeal to the algorithms, try to follow trends in other countries. Translate and adapt videos for your audience/country and you will get good results, but you may also face criticism.
Additionally, it is important to use the tools provided by TikTok to make your content even more original. For example, the Duet feature allows you to create videos with other users, which can lead to the creation of unique and interesting content.
Here is a compilation of interesting duets that are gaining views:
Emotional appeal is one of the key factors that determine how successful your content will be on TikTok. To capture users' attention, your video must evoke emotions and feelings.
One way to create emotionally appealing content is to use music and sound effects that can help convey mood and emotions in your video. Another way is to use characters that can evoke empathy from viewers. For example, you can use characters that can bring a smile, sympathy, or curiosity to viewers.
Additionally, it's important to use bright and expressive gestures and facial expressions in your video to emphasize the emotions you're trying to convey. For instance, you can use your hyperactivity to convey an energetic or cheerful mood.
Check out this compilation of videos by iShowSpeed, a popular blogger known for their energetic content.
Participating in Challenges
Participating in challenges is one of the most popular ways to draw attention to your content on TikTok. Challenges are trends that become popular on the platform thanks to many users creating their own videos using a specific hashtag and theme.
Challenges can be related to music, dancing, fitness, makeup, food, fashion, comedy, and many other topics. It is important to choose a theme that matches your interests and skills, as well as a theme that is popular on the platform.
Moreover, videos with an unusual approach or fail often go viral among the annoying challenges. For example, during a popular dance, a mom or younger brother enters the room and continues the dance.
Compilation of popular dance challenges for 2023:
Use only popular music
Using popular music is another way to attract attention to your content on TikTok. TikTok has a vast library of music that users can use to create their videos. However, using popular music can help you attract more viewers because it is already familiar to many users.
It's best to use a ready-made sound track. In this case, your video will be among the list of others if someone clicks on the sound. Additionally, some users may watch or rewatch your video solely because of their favorite music or a favorite moment in the music, which will work in your favor.
CTA (call-to-action) is an important element of any content that can help you increase engagement and interaction with your audience on TikTok. There are several ways to use CTA on the platform to attract more viewers and followers.
Videos with captions like "send to a friend who..." will encourage reposting and promoting your video. "Number of followers at 5 on the list @ is your future money" will promote your video through comments, and compilations of unusual phone wallpapers or must-watch movies will prompt people to save your video to their favorites. This way, you can create a viral video without any hate.
The first seconds of the video
The first three seconds of a TikTok video are crucial, as this is the time when the viewer decides whether or not to continue watching. If the content does not interest the viewer in the first three seconds, the likelihood of them continuing to watch is very low.
Therefore, to grab viewers' attention, it's important to create bright, memorable, and interesting beginnings for your videos. For example, you can use unusual music, a non-standard approach to filming, or an interesting concept.
In addition, the first three seconds are also important for TikTok's algorithm. If a video gets a lot of views and likes in the first three seconds, the algorithm starts recommending it to a wider audience.
Overall, the first few seconds of a TikTok video play a crucial role in its success. It's essential to pay special attention to the beginning of your content and try to make it as attractive and engaging as possible for viewers.
Competitor and trend analysis
Analyzing competitors and trends on TikTok is an important step in creating successful content. To start, it's necessary to study the accounts of competitors who deal with similar topics. You need to pay attention to which videos get more views and likes, which hashtags they use, and which musical tracks are popular.
Special tools can be used to analyze competitors and trends, such as TikTok Analytics or third-party analytics services. They allow you to find out data on views, likes, comments, and other indicators of competitor accounts, as well as track popular hashtags and trends.
For example, the service Popsters can help with TikTok analytics, providing detailed information on the performance of your account. It can analyze data such as the number of views, likes, comments, and subscribers, as well as identify the most popular topics and hashtags. Popsters can also compare your performance with competitors and provide recommendations for improving your content and TikTok marketing strategy.
It's important to remember that analyzing competitors and trends does not mean copying their content. You need to find your unique approach and create original content that will be interesting to viewers.
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