Best Brand Videos of All Time, Useful Tips to Inspire You

Creating effective brand videos is a long-term process that requires constant creativity and analysis of results. But if you can create a video that engages your audience and meets your goals, it can be a powerful tool for attracting new customers and building your brand awareness.

What is a brand video?

Brand videos are videos created to promote a specific brand or product. They can be used for marketing purposes as well as to strengthen brand image or create consumer loyalty.

Brand videos can take many forms, such as commercials, corporate videos, product reviews, testimonial videos, etc. The main purpose of such videos is to attract attention and establish an emotional connection with consumers.

Brand videos usually make extensive use of branding elements, such as colors, logos, corporate identity, etc. In addition, an important aspect of such videos is having a unique concept that helps set the brand apart from competitors and be remembered by the consumer.

Types of branded videos

There are many types of brand videos, and each has different features and applications depending on the brand's goals and strategy. Some of the most common types of brand videos include:

Commercials: Short videos that are often shown in TV commercials, on YouTube and other video platforms. They usually contain bright images, fun music, and sell a product or brand message.
Corporate videos: these are videos that show a company's internal processes and structure, values and mission. They can be used to attract new employees, to present the company at conferences or to strengthen the brand image.
Video product reviews: these are videos that take a closer look at a product and show how it works in action. They can be used to increase sales, build brand credibility, and attract new customers.
Interviews and testimonials: these are videos in which people share their experiences with a brand's product or service. They can be used to build brand credibility and increase customer loyalty.
Branded series: these are videos that are created as a series and are longer stories than commercials. They can be used to hold the audience's attention and increase brand awareness.
Video tutorials: these are videos that demonstrate how to use a brand's product or service and give instructions on how to set it up or install it. They can be used to increase product usability and improve customer interaction.
Infographics: are videos that use graphics and animations to show information about a brand, its products and services. They can be used to simplify complex information and make it easier for consumers to understand.
Event videos: these are videos that show special brand-related events, such as new product launches, conferences, exhibitions, etc. They can be used to reinforce brand image and draw attention to the company.
Video content for social media: these are videos that are created specifically for social media such as Instagram, TikTok or Facebook. They can be shorter and use more intimate and informal language to capture the attention of younger audiences.
Interactive videos: These are videos that allow the viewer to participate in the story or make decisions as they watch. They can be used to increase the viewer's interaction with the brand and create a deeper connection.
Animated videos: These are videos that are created with animations, drawings and other graphic elements. They can be used to create a unique style and draw attention to the brand.

These are just some examples of the types of brand videos, and the list can go on depending on the needs and strategy of the brand.

Examples of the best brand videos

Choosing the best brand videos of all time is difficult because it is a subjective opinion and can vary from person to person. However, we can give a few examples of branded videos that have become very popular and that many people consider to be examples of successful use of this content format:

1. Nike - "Write the Future" (2010)

In this video, Nike demonstrated the connection between its products and athletic performance by showing how players on national teams envision their futures at the world championships.

2. Coca-Cola - "Hilltop" (1971)

This video was created as a greeting to the world, and it shows various people celebrating life with a bottle of Coca-Cola. The video is accompanied by the iconic music "I'd Like to Buy the World a Coke.

3. Old Spice - "The Man Your Man Could Smell Like" (2010):

In this video, the main character is Terry Crews, who promotes Old Spice products and claims that it can make every man more attractive.

By the way, this is a perfect example of gender marketing, where an actor promoting men's products appeals to women. We wrote about why this is the case in our article on gender marketing.

4. Apple - "1984" (1984)

This video is historic because it was created for the launch of the first Macintosh computer and was the first cinematic commercial of its kind. It shows a cruel and dystopian world being destroyed by a new product. Naturally, it is a reference to George Orwell's 1984.

5. Blendtec - "Will It Blend?" (2006 - ...)

This is a series of videos that have become popular because of their unusual concept. Blendtec's creator, Tom Dixon, demonstrates how his blender easily handles the most unusual objects, including iPhones and golf balls.

6. Always - "Like a Girl" (2014)

This video campaign addresses stereotypes about what it means to do something "like a girl. The video shows that it doesn't have to be offensive and that "doing something like a girl" can be powerful and confident.

7. Volvo Trucks - "The Epic Split" (2013)

In this video, the main character is actor Jean-Claude Van Damme, who demonstrates his flexibility skills by standing on the mirrors of two Volvo trucks that drive in different directions. The iconic video has created many parodies, including the famous Christmas greeting from Chuck Norris between the two planes.

8. Google - "Dear Sophie" (2011)

This Google promotional video demonstrates how a person can use the company's various services to record their life moments and pass them on to their daughter when she grows up.

9. Johnnie Walker - "The Man Who Walked Around the World" (2009)

This video was created to celebrate the Johnnie Walker brand's 200th anniversary and showcases the company's history through the voice of actor Robert Carlyle as he walks along the Scottish coast telling the story.

Each of these videos demonstrates the successful use of branded videos to convey an idea or message to an audience. They have become popular and loved by many people and continue to influence our culture.

Tips for creating effective videos for brands.

Creating an effective brand video is a multi-step process that includes several key steps. Here are some tips to help you create an effective video for your brand:

Identify your target audience: Understanding your audience is key when creating branded videos. Learn your audience-their interests, needs, values-to create content that appeals to them.
Tell the story: create an emotional connection with your audience by talking about what makes your brand unique, why it's important, what problems it solves and how it can help your audience.
Create content that evokes emotion: Emotional content is key to attracting and holding viewers' attention. Think about how you want your audience to feel while watching the video and create content that evokes the right emotions.
Be creative: try to create videos that stand out from other content. This can be achieved by using original and unexpected ideas, applying visual effects and unconventional editing.
Focus on quality: creating high-quality videos will help your brand stand out. Try to use high-quality equipment and techniques, shoot in good light and with good sound.
Make sure your video aligns with your marketing strategy: your brand videos should align with your marketing strategy and convey its core messages.
Optimize your content for social media: Most viewers view videos through social media. Make sure your video is optimized for social media posting, use legends, add hashtags and optimize it for mobile devices.
Measure results: measuring the effectiveness of your content is an important step in the process of creating branded videos. Evaluate the number of views, reactions, comments, overall engagement, conversion rate, and other metrics that help you understand how effective your content is and how well it meets your goals.
Use Call-to-Action (CTA): don't forget to include CTAs in your videos to get viewers to take action, such as visiting your website, leaving a review, subscribing to your social media page, or making a purchase.
Update your content: Don't stop there. Constantly update your content, follow trends and new ideas, and incorporate them into your videos.
Collaborate with professional videographers: creating high-quality videos requires certain skills and knowledge. If you don't have enough experience or equipment, consider working with professional videographers to create more effective content.
Try not to be too salesy: avoid creating videos that too obviously promote your product or service. Try to create content that helps your audience solve their problems or meet their needs, not just sell your product.
Use influential opinion leaders: Collaborating with influential opinion leaders can help increase the reach of your content and draw more attention to your brand.
Use animations: Using animations in branded videos can help capture viewers' attention and convey complex ideas in a clearer, more engaging way.
Don't be afraid to experiment: Don't limit yourself and your brand to standard solutions and approaches. Experiment, try new formats and ideas, and find your own style.

By using these tips and being inspired by historical examples of successful marketing campaigns, you can create your own unique branded video that can reflect your company's message and help create a connection between you and your customers.

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