How to Become a Youtuber and Make Money
YouTube, founded in 2005, is the largest video platform and the second-largest social media platform in the world with over 2.68 billion users.
Today, YouTube remains a promising platform for bloggers looking to create quality content and grow their audience. Over time, YouTube has become an important platform for online business development, especially for those who are able to create compelling content that attracts many viewers.
With the right approach and hard work on YouTube, you can make a lot of money. As a rule, bloggers' income depends on the number of views and subscribers on their channels. Most bloggers earn from advertising, affiliate programs, selling their products and services, and other ways of monetization.
How much money Youtubers make
Earnings for youtubers can vary greatly depending on many factors, including the topic of the channel, audience, number of views, number of subscribers, and how content is monetized.
According to Forbes' 2021 report, the most successful youtubers can earn multimillion-dollar incomes. For example, high-profile bloggers such as PewDiePie, Jake Paul and Ryan Kaji make nearly $30 million a year from YouTube content alone.
List of the richest youtubers in the world
Payments for ad views can range from $0.1 to $0.3 per view, depending on the channel topic, advertisers, and viewer location.
According to the 2020 AdSense report, the average earnings per 1,000 views (called CPM) is about $1-2 dollars. So if you have 100,000 views, you can earn about $100-$200.
How to become a successful YouTube blogger?
Choose a niche
A niche is the topic of your YouTube channel. Defining a niche is one of the key steps in building a successful channel.
When you choose a niche, there are several factors to consider. First, choose a topic that interests you and on which you would like to work for a long time. You have to enjoy the process of creating content, otherwise you will get tired quickly.
Second, study the competition. Choose a niche in which there is demand but not many competitors. This will make it easier for you to attract an audience and grow faster on the platform.
Third, make sure that the chosen niche has commercial potential. If you plan to make money from your channel, you should choose a niche that has opportunities for monetization, such as selling your products, sponsorship, advertising, and other opportunities.
Fourth, keep an eye on trends and changes on the platform. YouTube is constantly changing, and the niche you choose can lose its popularity over time. Therefore, you need to constantly analyze trends and changes on the platform and adapt to them.
Examples of successful niches
- Games. Letzplays and reviews of popular games that are not available to everyone because of prices and system requirements are very popular.
- Music. Channels of musicians and music cuts are gaining huge views, but you need to be careful about copyright. As a channel idea - copyright-free music for videos and projects.
- Children's content. Cartoons, unpacking toys, content with children, children's songs, and more take the lead among trends and views.
- Simple content. Unusual challanges, best practices, interesting product choices, etc.
- Food and recipes. People often use video recipes for complex dishes, rather than text.
TV Shows. TV has moved to YouTube, especially comedy shows with the stars.
- Satisfaction. ASMR, pleasant sounds, visually relaxing videos in the background.
Examples of commercial niches
- Children's content. Probably one of the best options today for quickly gaining views and making money. Very simple and easy content
- Education. Educational videos not only help people and gain large views, but also give a warm audience to which you can sell additional courses and earn well on this. The main thing is to be really useful to people.
- Business topics. If you have a paying audience, the price tag for advertising on your channel will be as high as possible. The more money you can bring the advertiser, the more expensive you will be. Podcasts, interviews, business training, etc. will work here.
- Sports. Sports videos, such as soccer goals to music, are a direct way to advertise bookmakers. If you are ready to advertise bookmakers, they will pay you big money.
- Entertainment shows. Entertainment shows, especially with popular guests, are almost always successful videos and with a good number of views. For this niche, you will have to spend a lot of money to make the picture and sound as good as on TV, but it will soon pay off.
Assemble the team
Creating a team for a YouTube channel can be key to success.
You will do everything first. You have to learn how to create content on your own to understand the process and the challenges involved. Then you have to gradually assemble a team to improve the quality of the content and reduce the burden on you.
The size of the team depends on the topic of the channel and the complexity of the content. Some channels need a team of several people, while others only need one assistant.
You can search for people for the team in social networks, on freelance exchanges, on specialized resources or through acquaintances.
Who is needed for the YouTube channel team? It depends on the specific topic of the channel and the format of the content. For example, the team may consist of:
- A screenwriter who will help you create interesting and understandable content.
- A cameraman, who will take care of high-quality video shooting.An editor who can make videos more dynamic and interesting for viewers.
- A graphic designer who will create attributes and design for your channel.
- A community manager who will respond to comments and communicate with your audience on various platforms.
Remember that every team member should share your passion for content creation and be willing to work with you toward common goals.
Pick the right headlines
Choosing the right titles for your YouTube videos is very important for attracting the audience's attention and increasing views. Use the main rule of clickbait - the title of the video should influence a person so much that if he doesn't click on your video, he should think "what was there?"
Very important: Respect your audience and always respond to what was stated in the title. Make viewers not only want to watch the video, but also come back to you again.
Here are a few tips to help you choose titles for your videos:
- Be concise and precise. The title should give a clear idea of what the video is about. Avoid using long and confusing headlines.
- Use keywords. Think about what words people will use to search for the video and include them in the headline. This will help your video appear higher in search results.
- Create intrigue. Use a headline that makes the viewer think about what's going to happen in the video. This can lead to more people wanting to watch the video.
- Be original. Avoid using generic titles that have already been used by other writers. Try to come up with something unique and original.
- Test headlines. Some headlines may work better than others. Try different variations of headlines and track which ones result in more views.
- Don't deceive your audience. Your headline should reflect the content of the video. Avoid using deceptive headlines that don't match the actual content of the video. This can lead to dissatisfaction and audience churn.
Without having followers, video headlines are your main way to get views and a new audience, remember that.
- Be creative: Create original content that is different from other channels on YouTube. It can be a unique video format, an interesting treatment of the material or an unusual approach to the topic.
- Set goals: define what you want to achieve on YouTube and develop a plan to help you reach those goals.
- Regularity: try to publish videos on your channel regularly so your audience knows when to expect new content. This will help you retain subscribers and attract new viewers.
- Work on quality: The quality of your content should be of a high standard. This includes quality footage, sound, editing, and video processing.
- Social media: use social media to promote your channel and engage with your audience. Post announcements of new videos on your social media pages and respond to viewer comments.
- Educate yourself: constantly improve your skills, learn new technologies and trends in your niche. This will help you stay competitive on YouTube and attract more viewers.
- Don't forget about your audience: try to interact with your audience, respond to comments and feedback, and consider their opinions when creating new content. This will help you retain subscribers.
- Use Reels to attract new audiences.
How to earn money on YouTube
Earnings on YouTube can be carried out in different ways:
- Monetizing with ads: Make money from ads placed in your videos.
- Sponsorship contracts: Work with brands that pay you to advertise their products or services.
- Donations: use Super Chat and Patreon services so your audience can donate to you for unique content
- Selling products: sell your own products or use affiliate programs to sell products from other companies.
- Participate in YouTube affiliate programs: participate in affiliate programs to earn extra income from views and advertising.
The price of advertising
The price of advertising depends on many factors. In addition to the obvious number of subscribers and views, the ability to pay the audience and the topic of the channel are important.
Topics with expensive advertising:
Topics with cheap advertising:
- Video Games
- Cooking & Recipes
- Cosmetics & Beauty
When you upload a video to YouTube, ads will be displayed if it complies with the monetization rules. In that case, YouTube will share the profits with the creator. However, if the video contains information about gambling, weapons or tobacco, monetization will be limited, which will significantly reduce revenue . In addition, if advertisers do not want their ads to be shown in questionable videos, monetization will also be limited.
Also, if the algorithms determine that placing ads in a video is unacceptable to advertisers, then monetization is disabled and the author receives no profit. For example, if the video contains shocking footage or conspiracy theories, no ads will be shown. Therefore, to make money from your videos, you need to monitor their content and not violate monetization rules.
There are different agencies on the market that offer youtubers a partnership agreement. They take an additional 20-30% of what YouTube has already taken. In return, they promise promotion assistance, training, technical support, and relief for the novice content creator.
It's impossible to say unequivocally whether you should join an affiliate network or not. There are many positive and negative reviews online. Some say that the affiliate simply takes money and does nothing, while others claim that without its help they would not be able to promote their channel. In fact, everything depends on the conditions and quality of work of a particular affiliate program, so it is important to carefully study the reviews before signing an agreement.
When the money accrues
Advertisers place promotional videos before commercials through the Google AdSense ad network, and YouTube determines which ads to show and to whom.
In order for a blogger to be rewarded, the viewer must watch the ad until the end, or at least 30 seconds if the commercial is long. In this case, 45% of the amount paid by the advertiser stays with YouTube.
For viewers with a YouTube Premium subscription, the service does not show ads. As compensation, YouTube pays the creators for each video viewed by a viewer with such a subscription. If advertising is blocked in the country, YouTube doesn't compensate for this in any way, so choose the right target audience.
In order to connect to monetization on YouTube, you must meet the following criteria:
- You must have a YouTube account and be a member of the partnership program.
- The channel must comply with YouTube rules, including rules about content, copyright, and comments.
- The channel must have at least 1000 followers and at least 4000 hours of viewing in the last 12 months.
- The channel Must be connected to the Google AdSense program in order to receive income from advertising.
- Content on the channel must be original and unique.
- Content mustn't contain violence, profanity, pornography or other prohibited content.
- Monetization rules must be followed, including a ban on the use of unscrupulous methods of attracting views and followers.
- The channel must have an active audience and receive regular views and comments.
- Advertising rules must be followed, including prohibiting the use of deception and manipulation to attract viewers.
Competitor analysis and important metrics
A common mistake newcomers to YouTube make is ignoring analytics. However, you need to constantly analyze your results and those of your competitors in order to successfully develop your channel.
The most important metrics when analyzing a YouTube channel are the number of views, likes, comments, subscribers, and conversions. Conversion is the percentage of users who perform a targeted action, such as clicking on other videos or subscribing to the channel.
Analyzing your channel and your competitors' channels is so important because it allows you to determine your strengths and weaknesses, as well as learn what topics and video formats are most popular with your audience.
There are many services for analyzing YouTube, here are some of them:
- YouTube Analytics - YouTube's official tool that allows you to analyze your channel's statistics, including views, likes, comments, and followers.
- Popsters - provides detailed analytics not only of your channel, but also of your competitors. With Popsters you can find out which videos are most popular with your competitors, which topics and formats are most successful and which keywords and tags are used in video descriptions.
- VidIQ - helps to optimize videos for search engines.
- TubeBuddy - Helps you optimize your videos for search engines and get recommendations on how to improve your channel.
- Social Blade - provides statistics on subscribers, views, and channel revenue.
Try Popsters Trial plan to get content activity statistics of any pages for a next 7 days for freeTry for free