What associations come into your head when you hear the word "Japanese marketing"? Probably a strange Japanese TV ad and bright glowing lights. However, it’s not quite. In Japan, there are many global giant companies, to them by a successful marketing campaign brought whose fame to them. For e... Read more
Most of the bots among followers on Instagram often reduce the account's statistics and its significance for an active audience. Many users at the beginning use wrapping so that the page is not "empty". After the profile has gained its active audience, the extra numbers among the subscribers only in... Read more
Conversion in social media is the ratio of visits to your page to the target action, i.e. application, like, purchase, and so forth. The conversion rate is necessary in order to evaluate the effectiveness of social media and business performance at each stage of the sales funnel.
If 1,000 users saw... Read more
Most of the company's income comes from loyal customers.. Such customers are very valuable for each company, because they have already tried the product and were satisfied, which means they will take more and offer it to their friends.
It's also no secret that customer retention is much more profita... Read more
In our world, big events and incidents occur with a certain periodicity, and everyone reacts by own way. If we are talking about a marketer, he is responsible for the reputation of the company and brand. Sometimes you need to keep silent, sometimes - to pay attention, and in some situations, you can... Read more
Telegram is a great platform for promoting a company, personal brand or blog. Telegram is in the top 5 of the world's messengers, and the number of users per month is about 700 million. But unlike, for example, TikTok, it's not so easy to gain subscribers from scratch on Telegram. Usually, the messe... Read more
YouTube Studio has a handy built-in tool - YouTube Analytics, that allows you to analyze the performance of your videos and channel, work with statistics, graphs, and reports.Today, much people practice promotion through YouTube channels. The main advantage is a huge reach, which makes it possible t... Read more
Important features of a good marketer are not only creative thinking and analytical skills, but also the ability to develop their skills.
We have put together a selection of 10 TED talks that will give the marketer knowledge, insights and new ideas.
How Amazon, Facebook, Apple and Google control ou... Read more
Pretty selections, funny videos, experts and outfit changes, mood and atmosphere — we watch all of it in short videos on Instagram and TikTok. It seems the formats are the same, but in fact there are important differences, in both the perception and creation of such content. So, here we discus... Read more
‘My TikTok feed is full of it’, ‘Check out the reels I’ve sent u’, ‘The shorts they launched are so great, the channel’s growing!’ — short videos are now all around us. The short entertainment clip formats are currently actively developing on var... Read more
In our work or study, we often need a presentation to make a report, prepare a speech, present a task as completed, even to present ourselves favorably for a CV or portfolio. If you struggle with creating presentations or want to clarify or delve into some aspect of the presentation making process, ... Read more
For any Social media, analytics is an important tool to help learn more about the target audience of a brand or blogger, track performance indicators and plan future publications. In this article we discuss tools that help to get more data on content and followers on Instagram, review the capabiliti... Read more
21 February 2022
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