Audit allows identifying weaknesses and growth drivers, generate the content and promotion strategy. We discuss how to audit any Instagram account – a personal blog, an influencer’s page or a brand’s page.
Step 1: Define the Objectives and Set Clear KPIs
On the first step of I... Read more
Social media advance more and more every year and start affecting more aspects of life. While initially users used to give preference to one or another platform, today’s social media often complement each other and are used in parallel to solve different tasks. Under such circumstances, it&rsq... Read more
Popsters users analyze thousands of pages daily on 12 social networks. Depersonalized results (indicative values, activity trends, engagement) are stored on the server to collect a sufficient sample to study global audience activities.
The research is based on data of 604 million posts by 934 thousa... Read more
Viral posts have its special place in a marketer’s heart, because they solve multiple problems at once: provide free reach, increase recognition, and also bring feedback like ‘So that was your project? Cool!’
Of course, you want to make popular posts to go viral. Let’s find o... Read more
Here we discuss in detail - with figures, personal cases and tool references — how to start blogging on Instagram and become influencer, even if now you have a dozen followers and you know almost nothing about how to use this social service.
Choosing the Subject for Your Blog
To identif... Read more
From social media where users share their news and food pictures, Instagram has turned into a blogging platform. The audience is used to quality content and the competition is intense: you compete with users from around the world because language or geographic location do not matter for pictures, wh... Read more
You must have heard something about TikTok, maybe even used it.
What is TikTok
TikTok is an app for creating short music videos and instant messaging. The video platform has already gained popularity in China and is now growing rapidly in other countries.
As of today, TikTok claims to have more than... Read more
WebsitePlanet, the resource providing complex information about tools for the webmasters with reviews and rates, published an interview with Arseniy Kushnir, the CEO of Popsters. We discussed a Popsters, gave some tips for the marketers, how to calculate an Engagement Rate, how content analysis impr... Read more
You need to know your competitors — first, to understand your own course of action, how to distinguish yourself from them, and what offers besides yours are seen by your customers.
How to Find Your Competitors
It might seem surprising, but for doing Social Media competitive analysis you n... Read more
Audience activity on different social media may vary depending on popular content format, algorithmic feed, hour of the day, day of the week and multiple other factors.
Based on community analyses done by Popsters users in 2018, we aggregated data on 580 thousand various public pages on 7 ... Read more
The end of month may become a nightmare for an SM marketer, because they need to prepare a detailed and neat report on the work done. This job can be simplified and optimized to spend less time and have no worries.
Social Media Report Contents and Structure
The report is needed not to scary the clie... Read more
Instagram explained how the feed algorithms work. The platform had never published such data before, giving rise to numerous rumors about the social network among marketers. The most widespread of them were also answered by the platform.
Read carefully, because understanding the Instagram’s al... Read more
6 December 2018
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