The Festive Sales Atmosphere: Unveiling the Mechanics of New Year Marketing in 2023
The holiday season, arguably one of the most opportune periods for sales and impactful advertising campaigns, unfolds in a festive symphony. From the onset of December, brands seamlessly integrate into the universal celebratory spirit, orchestrating themed promotions, engaging in collaborations, generously bestowing gifts, and experiencing a several-fold increase in their customer base. A well-crafted strategy tailored to the pre-holiday days emerges as an indispensable tool, a time-tested approach consistently employed by companies over the years.
We are curating for you the latest and most pertinent ideas, along with real-world examples of their implementation in the departing year.
Getting on buyers' wish-lists
Limited editions and collections also contribute significantly. Seasonal goods or services available only during festive periods witness high demand. In any business sphere, products characterized by situational relevance and limited editions can become desirable due to the exclusivity they offer. For instance, Starbucks annually introduces limited-edition drinks served in festive signature cups or adorned with edible decorations. The seasonal menu is available for a limited time, creating a sense of exclusivity and urgency.
Meanwhile, towards the end of the departing year, DIOR launched a new limited-edition collection, the Lunar New Year Makeup Collection.
Bonuses play a significant role, with many brands implementing their loyalty programs, providing specific privileges to both customers and registered users. These privileges may include discounts, invitations to exclusive events, and various other forms of incentives. During the holiday season, the level of discounts and bonuses typically doubles, motivating customers to make purchases from the brand.
Lotteries add an element of excitement. What could be better than trying one's luck and winning valuable prizes through participation in online and offline lotteries after making purchases? Companies often go the extra mile with bonuses and gifts, sometimes exceeding the initial purchase's value.
Content for the New Year Holidays
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