When a brand name becomes a household name, the company becomes "historical" and marketers can retire. Of course, this is very unpleasant for the company's lawyers, because if the brand name is officially recognized as a household name, then the company loses all trademarks and rights to this word.
... Read more
Once the aphorist Alexander Furstenberg said:
“They learn from their own mistakes, and someone makes a career from the mistakes of others.”
Therefore, we suggest getting to know 8 Internet marketing experts, in whose social media you will find many interesting cases, tips, advice and o... Read more
Neural networks are not only a trend and coverage but also real helpers in your work. New technologies capture more and more areas of our lives. Someone will be angry that the computer took away his work, and someone will make the computer work for the result of his own work. Introducing neural netw... Read more
When studying the behavior and reaction of women and men to advertising, we understand that by 2023, gender stereotypes will fade into the background, and the concept of gender will become vague. People are becoming less and less receptive to gendered marketing. Some companies are already moving to ... Read more
Christmas is a time of festive mood, gifts, family friendly atmosphere and, of course, good sales.
According to the survey in 2018, 48.59% of people do their Christmas shopping in early to mid-December.
And of course, brands adapt to customers and create a festive mood in December. We offer you to... Read more
In the 21st century, information is transmitted quickly, so the world is developing at a tremendous speed. First, the social media appear, then the first smartphones, and now the dreams about Mars, flying cars and metaverses don't sound so fantastic.
Cyberpunk also affects marketing, which is also d... Read more
The social media recommendation system is by far the most mysterious yet rewarding secret. Anyone who understands algorithms captures trends and a large audience. Each social media have its own recommendation systems and its own specific, and the information on the Internet is very different.
To be ... Read more
Have you dreamed about starting an Instagram blog?
You are not alone. Instagram is extremely popular and growing rapidly. It is also a great place to make money if that is your intention. And why not make some money for your efforts?
We look at how to start an Instagram Blog and how to earn money fr... Read more
Storytelling is a marketing technique conveys information about a product through a story. Stories can touch, can instructive, can funny, and so forth.
In order to sell your product, you need to promote it, advertise, PR and do everything so that people first learn about the product, and then think ... Read more
What associations come into your head when you hear the word "Japanese marketing"? Probably a strange Japanese TV ad and bright glowing lights. However, it’s not quite. In Japan, there are many global giant companies, to them by a successful marketing campaign brought whose fame to them. For e... Read more
Most of the bots among followers on Instagram often reduce the account's statistics and its significance for an active audience. Many users at the beginning use wrapping so that the page is not "empty". After the profile has gained its active audience, the extra numbers among the subscribers only in... Read more
Conversion in social media is the ratio of visits to your page to the target action, i.e. application, like, purchase, and so forth. The conversion rate is necessary in order to evaluate the effectiveness of social media and business performance at each stage of the sales funnel.
If 1,000 users saw... Read more
8 October 2022
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