Most of the company's income comes from loyal customers.. Such customers are very valuable for each company, because they have already tried the product and were satisfied, which means they will take more and offer it to their friends.
It's also no secret that customer retention is much more profita... Read more
In our world, big events and incidents occur with a certain periodicity, and everyone reacts by own way. If we are talking about a marketer, he is responsible for the reputation of the company and brand. Sometimes you need to keep silent, sometimes - to pay attention, and in some situations, you can... Read more
Telegram is a great platform for promoting a company, personal brand or blog. Telegram is in the top 5 of the world's messengers, and the number of users per month is about 700 million. But unlike, for example, TikTok, it's not so easy to gain subscribers from scratch on Telegram. Usually, the messe... Read more
YouTube Studio has a handy built-in tool - YouTube Analytics, that allows you to analyze the performance of your videos and channel, work with statistics, graphs, and reports.Today, much people practice promotion through YouTube channels. The main advantage is a huge reach, which makes it possible t... Read more
Important features of a good marketer are not only creative thinking and analytical skills, but also the ability to develop their skills.
We have put together a selection of 10 TED talks that will give the marketer knowledge, insights and new ideas.
How Amazon, Facebook, Apple and Google control ou... Read more
Pretty selections, funny videos, experts and outfit changes, mood and atmosphere — we watch all of it in short videos on Instagram and TikTok. It seems the formats are the same, but in fact there are important differences, in both the perception and creation of such content. So, here we discus... Read more
‘My TikTok feed is full of it’, ‘Check out the reels I’ve sent u’, ‘The shorts they launched are so great, the channel’s growing!’ — short videos are now all around us. The short entertainment clip formats are currently actively developing on var... Read more
In our work or study, we often need a presentation to make a report, prepare a speech, present a task as completed, even to present ourselves favorably for a CV or portfolio. If you struggle with creating presentations or want to clarify or delve into some aspect of the presentation making process, ... Read more
For any Social media, analytics is an important tool to help learn more about the target audience of a brand or blogger, track performance indicators and plan future publications. In this article we discuss Instagram analytics tools that help to get more data on content and followers, review the cap... Read more
Introduction
Every day Popsters users analyze thousands of pages from a wide range of social media: some use the service as a tool to gather statistics for a report, some need to carry out a competition analysis, many use the service as an aid to analyze audience preferences and prepare a content pl... Read more
TikTok grows, and brands and bloggers are testing the new platform. You also must be thinking of launching your personal or brand’s account on TikTok. We are to get you prepared to work with the new platform by discussing the content analytics. We discuss what analytical capabilities are avail... Read more
TikTok is used as a free source of subscribers for other channels — Instagram and YouTube. The thing is that TikTok algorithms let you be recommended and reach millions without any investment, whereas they only watch an individual video and not the entire account. This is why it is significant... Read more
7 July 2021
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