Competitor Analysis in Social Media: Top Services
Competitor analysis in social media becomes an essential tool for evaluating the effectiveness of your strategy and identifying possible ways to improve. In this article, we will provide you with a comprehensive overview of methods and tools that will help you better understand your competitors, highlight their strengths and weaknesses, and develop a strategy that contributes to successful social media management.
Competitor analysis in social media is a powerful tool that will not only help you monitor your competitors' actions but also discover new opportunities for growth and development of your own brand or business.
Identifying target competitors
Before starting the analysis of competitors in social media, it is important to determine who your target competitors are. Target competitors are the organizations or brands that operate in your niche, offer similar products or services, and compete for the attention of your audience. To do this step, follow these actions:
Identification of competitors: Create a list of organizations and brands operating in your niche. These can be both large corporations and small startups.
Assessing similarity: Determine how closely the activities of each competitor align with your own. Pay attention to audience segmentation, types of products or services, geographical distribution, and other aspects.
Selecting target competitors: Choose from the list those competitors that are most closely related to your activities and are of the greatest interest for analysis.
Collecting Data About Competitors
After identifying target competitors, it is necessary to gather data that will be used for analysis and comparison. Collecting data about competitors may include the following steps:
Social media platforms: Determine which social platforms your target competitors are present on. These could be VK, TikTok, Twitter, LinkedIn, and others.
Competitors' profiles: Review the profiles of your competitors on selected platforms and study their content. Pay attention to the types of posts, update frequency, audience engagement (likes, comments, shares), and communication style.
Content analysis: Analyze the content created by your competitors, including examining themes, post structure (photos, videos, text), audience acquisition sources, and distribution strategy.
Audience: Try to identify who makes up the audience of your competitors. This includes demographic data, interests, and behavioral characteristics of the audience.
Metrics and analytics: If available, study the metrics and analytics of your competitors. This may include data on subscriber growth, engagement, traffic, and conversions.
The collected data will serve as the basis for a more in-depth analysis of competitors and the development of an SMM strategy.
Evaluating competitors' activity
Analyzing competitors' activity on social media helps you better understand how they interact with the audience and which strategies are most successful. The analysis can include:
Analysis of the number of subscribers/likes/comments
- Evaluate the total number of subscribers your competitors have and their growth dynamics. This will help you understand how successfully they are attracting a new audience.
- Examine the number of likes and comments on their posts. This can provide an idea of the level of engagement and interest the audience has in your competitors' content.
- Compare these metrics with your own performance indicators to understand how you stack up against your competitors.
Content research and popularity
- Analyze the types of content your competitors create. Determine which content formats (photos, videos, articles, etc.) are most popular with their audience.
- Study which themes and topics are most successful in capturing attention and engaging the audience. This can help you decide which topics to include in your content and which ones to avoid.
Assessment of posting frequency and timing
- Analyze how often your competitors post content on social media. Find out how frequently they update their content and how it impacts audience engagement.
- Examine the activity of your competitors at different times of the day and on different days of the week. This can help you determine the optimal times for your own posts.
Comparison of hashtags and keywords
- Analyze the hashtags and keywords used in your competitors' posts. This will help you understand which topics and trends are relevant in your niche.
- Compare the hashtags and keywords used by your competitors with your own. This can help you determine which keywords to include in your content to improve its visibility.
Identification of competitors' strengths and weaknesses
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