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How to Use TikTok for Business in Right Way

There's no need to talk about the popularity of TikTok, as almost everyone has heard about this platform and its effectiveness. Nowadays, integrating TikTok into a marketing strategy has become crucial for businesses aiming to reach a younger audience and maintain their competitiveness.

TikTok boasts hundreds of millions of active users worldwide. This opens up immense opportunities for businesses to reach a broad and diverse audience, establish an emotional connection with customers, and, of course, boost sales

Creating your TikTok business account

Creating a business account on TikTok is the first and essential step for any company looking to utilize this platform in their marketing strategies. Here are some key points explaining why a business account is necessary to start working on TikTok:

  1. Access to Business Tools: A business account grants access to valuable TikTok tools for analyzing statistics, managing advertising campaigns, and engaging with your audience. This allows for more effective measurement and improvement of your marketing efforts.

  2. Professional Appearance: Business accounts have a more professional appearance with the option to add contact information and website links. This makes your profile more trustworthy and convenient for customers.

  3. Targeted Audience: By creating a business account, you can fine-tune your audience segmentation, attracting higher-quality followers and customers, thereby increasing the likelihood of successful conversions.

  4. Advertising Integration: If you plan to use paid advertising on TikTok, a business account is essential. It provides the ability to finely tune targeted ads, maximizing the efficiency of your investments.

  5. Trustworthiness Status: A business account confirms your legitimacy on the platform and demonstrates that your brand takes TikTok audience engagement seriously. This can help build trust and attract more customers.

In the end, a business account on TikTok makes your presence on the platform more effective, convenient, and productive. It opens the doors to a world of opportunities for your brand, allowing you to make the most of the platform's popularity and achieve your marketing goals.

Minuses of a business account in TikTok: is it worth switching?

Key arguments against:

  1. Requirement for Legal Documents: One of the main drawbacks when creating a business account on TikTok is the requirement to provide legal documents to confirm your business status. This can be problematic for small businesses, freelancers, or startups that may not have official legal registration.

  2. Music Usage Restrictions: One of the key factors for grabbing attention on TikTok is the use of popular music in videos. However, business accounts have limited access to the platform's music library. This can reduce the attractiveness of the content and limit the creative possibilities for businesses. Additionally, this aspect can affect reach since music is an important element for drawing attention on TikTok.

In conclusion, the choice between a regular and a business account on TikTok depends on the specific needs and goals of your brand. If you have a small business or cannot provide legal documents, a regular account may be a more suitable option.

However, if you are a large company with significant plans and resources, creating a business account may be more beneficial, despite the limitations in music usage. Ultimately, the choice depends on your strategy and your business's needs.

Optimizing your TikTok profile

A professional appearance on TikTok holds immense importance in shaping a successful brand and attracting an audience. Here are some important aspects to consider:

  • Thoughtful Profile Header Design: Let's start with the profile header, which serves as the first visual impression of your brand. It should be professionally designed, starting with the profile description. It's also important to include a link to your website or landing page, a call to action (e.g., "Follow" or "Buy"), and attached social media profiles for deeper engagement.

  • Pinning the Most Popular and Informative Videos: It's crucial to highlight the most popular or informative videos at the top of your profile. This allows new followers to quickly get acquainted with your content and your key messages. The pinned videos should be of high quality and reflect the essence of your brand.

Creating Playlists: Playlists allow you to group videos by themes, styles, or formats, making it easier for your followers to find and navigate through your content, enhancing the overall user experience.

Profile Photo: Your profile photo can be your logo or an image associated with your brand. It's important that it's clear and easily recognizable, even in small sizes. This helps reinforce your brand's perception and creates a consistent image.

High-Quality Videos: On TikTok, it's crucial to create high-quality videos. This includes vibrant and clear visuals, good audio quality, and professional editing if necessary. High-quality content captures attention and maintains audience interest.

Branded Elements: Incorporate branded elements such as logos, color schemes, and font styles into your content and video covers. This helps establish a consistent style and brand recognition.

Platform Compliance: Consider the platform's standards and content requirements on TikTok, including copyright rules, time restrictions, file size limits, and other aspects that can affect the quality of your content.

Creating a professional appearance on TikTok helps your brand stand out, attract attention, and build long-term relationships with your audience. Remember that the visual identity should align with your brand's identity and serve your goals on TikTok.

Define your target audience

Defining the target audience is one of the key and critically important parts of a marketing strategy on TikTok. This is a process that helps businesses focus on the most suitable and potentially interested consumers, increasing the effectiveness of marketing efforts. Here's why it's so crucial:

  1. Better Understanding of Customers: Defining the target audience allows businesses to gain a deeper understanding of their customers. This includes their preferences, needs, interests, and demographic characteristics. With this data, businesses can create content that resonates with the audience and meets their needs.

  2. Enhanced Content Personalization: Knowing who makes up your target audience enables you to create more personalized and relevant content. This helps capture and maintain your audience's interest, potentially leading to higher conversion rates.

  3. Effective Targeting: TikTok offers a range of targeting tools that allow you to deliver content to your target audience. Knowing who they are and what interests them allows you to make the most effective use of these tools.

  4. Resource Efficiency: Defining the target audience helps avoid sending content to everyone indiscriminately, which can be costly and ineffective. Instead, you can focus your efforts and resources on those who have a greater potential to become your customers.

  5. More Accurate Metrics: When you know your target audience precisely, you can more accurately measure the effectiveness of your marketing campaigns. This enables you to adjust your strategy and improve results over time.

  6. Building a Brand with Loyal Customers: Developing a strategy based on the target audience contributes to creating a brand that better aligns with customers' expectations and interests. This can lead to the formation of a loyal audience that supports your brand in the long term.

Watch your competitors

Monitoring competitors is an important part of developing a successful strategy on TikTok. Understanding what your competitors are doing on this platform can help you adapt your content and strategy to achieve better results. You can extract valuable lessons from the experience of other market participants, identify current trends, and uncover mistakes and missed opportunities.

By analyzing the actions of competitors, you can see which marketing and creative strategies are bringing them success. This can inspire you to create your own successful content and campaigns. And, of course, by reviewing competitors' content, you can get ideas for your own videos.

To effectively analyze competitors' profiles on TikTok, you can use specialized tools and analytical services, such as Popsters. This tool provides detailed data on the performance of competitors, analyzes the popularity and engagement of their content, and allows you to assess their overall strategy. Such analysis helps you stay informed about current trends and make informed decisions for your own brand on TikTok.

Developing a powerful content Strategy

Developing a powerful content strategy for TikTok can be the key to a successful presence on this popular social platform. A rough content strategy plan should include the following steps and aspects:

  1. Define Goals and Audience: Start with a clear definition of your goals. What do you want to achieve on TikTok? This could be increasing brand awareness, attracting new customers, promoting specific products, or something else.

  2. Research Competitors: As mentioned earlier, study your competitors' TikTok accounts. What types of content do they post? What trends are they using? How is their audience reacting? Gather this information and draw conclusions.

  3. Define Uniqueness and Style: Determine how your content will stand out from others on TikTok. Develop a unique style that aligns with your brand identity and grabs attention. Often, the style is defined by the person managing your profile.

  4. Content Planning: Create a content plan for TikTok. Specify the types of videos you'll publish, when, and how frequently. This will help you stay consistent and regularly update your profile. However, use the content plan for convenience. If it hinders you or takes up too much time, feel free to improvise. TikTok is a platform where trends can change daily.

  5. Utilize Trends: TikTok is full of viral trends. Participate in them if they align with your strategy. This can help your content gain popularity quickly.

  6. Interactivity and Engagement: Strive to interact with your audience. Respond to comments, conduct polls, call to action, and encourage engagement.

  7. Monitoring and Analysis: Evaluate the results of your videos. Which content is the most popular? What metrics improved after your actions? Use analytical tools to continuously improve your strategy.

  8. Experiment and Adapt: Don't be afraid to experiment. TikTok is a platform where you can creatively approach content. If something doesn't work, be ready to adapt and try something new.

  9. Build a Community: Foster relationships with your audience and create a community around your brand. Responding to comments, hosting contests, and participating in challenges can help with this.

  10. Consistency and Longevity: Your TikTok content strategy should be long-term. Consistency and regular posting will help you build a loyal audience and achieve your goals.

We recommend not managing a TikTok account on your own. It's better to hire a professional who understands algorithms and has experience. This could be a specialized social media manager or a popular TikTok influencer who is willing to represent your brand.

Build content with trends 

In TikTok, where speed of reaction and content relevance are crucial, situational marketing is always a priority. This involves constantly monitoring current trends and the ability to adapt them to your brand.

For example, trends often come with specific templates from apps like CapCut. You can insert your branded content into these templates or adapt them to your marketing objectives. This helps you engage with an audience already familiar with the trend and make it your own.

Situational marketing and creating trend-driven content also allow you to demonstrate that your brand is in tune with current events and your audience's interests. This contributes to establishing an emotional connection with your followers and can lead to increased brand loyalty.

Using analytics to grow and optimize

Using analytics on TikTok is an essential element of a successful strategy on this social platform. Analytics allows you to better understand how your videos perform and optimize your content for better results. What TikTok's internal analytics provides and how to analyze your profile:

  1. Tracking Performance Metrics: Start by monitoring key metrics such as views, likes, comments, shares, and followers. These metrics help you understand which content is the most popular and engages your audience.

  2. Audience Analysis: In-depth analysis of your audience helps you better understand who your followers are, where they are located, and what types of videos they prefer. This can help tailor your content to your target audience's interests.

  3. Content Comparison: Compare the performance of different videos. Which themes, styles, and formats work best? This allows you to identify successful strategies that you can replicate.

  4. Time Metrics: Analyze when your videos are most actively viewed and engaged with during the day and on which days of the week. This helps determine the optimal times for posting content.

  5. Content Optimization: Based on analytics data, optimize your content. Experiment with different titles, descriptions, and tags to improve visibility in search and recommendations.

Additionally, we recommend using external analytics services for more detailed insights. Popsters is a convenient and powerful tool for analyzing and monitoring content on TikTok and other social networks. Its advantages include:

  • Data Collection: Popsters automatically collects data about your content and allows you to analyze its performance.
  • Report Generation: You can easily create ready-made reports about your content's performance and export them in various formats such as PDF, PPTX, and Excel.
  • Competitor Comparison: Popsters lets you compare your performance with competitors and identify strengths and weaknesses in your strategy.
  • Trend Monitoring: The service helps you track current trends and assess their impact on your content.
  • Post Sorting: One of the key features of Popsters is its post sorting tool, which allows you to classify posts based on various criteria.
  • And many other features.

Engage your audience and grow your following

Attracting an audience and increasing the number of followers on TikTok are key elements for a successful presence on this platform. Here are some primary and additional ideas for attracting a new audience:

  1. Regular and High-Quality Content Posting: One of the most important factors for audience attraction is consistently updating your profile. Post high-quality videos with interesting and engaging content. Consistency in posting helps retain the attention of current followers and attracts new ones.

  2. Using Hashtags: Use popular and relevant hashtags in the descriptions of your videos. Good hashtags can help your content appear in searches and recommendations.

  3. Collaboration with Other TikTok Creators: Collaborate with popular TikTok influencers. This can significantly increase your visibility and attract the audience of those influencers.

  4. Creativity and Originality: Strive to stand out from the competition. Create original and creative content that is memorable and attention-grabbing. If all your competitors are creating serious content, try something entertaining, and vice versa.

  5. Partnerships with Brands: If you have the opportunity, collaborate with brands or companies. This can help you expand your audience and receive support in promotion.

Example of a successful case

On September 25, 2020, a guy with the username 420dogface208 decided to shoot a video of himself riding his longboard to work while sipping Ocean Spray juice, all set to the song "Dreams." The video quickly went viral, garnering millions of views. The guy himself became popular on TikTok and created his own trend.

The video even reached the CEO of Ocean Spray, and Fleetwood Mac's co-founder uploaded his own version, which also gained an enormous number of views within a day.

As a result, sales of "Dreams" surged by 374%, and the number of listens increased by 89%, catapulting the classic hit back to the top of the Billboard charts and securing the number one spot on Apple Music. Ocean Spray juice also flew off store shelves, and the company gifted the blogger a truck.

Looking at this story, it's safe to say that TikTok can instantly make an ordinary person famous and make a company richer. There are many such cases on TikTok.

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