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Engagement Rate is a metric that shows how much followers were engaged to the published posts. In other words, it displays the percentage of followers who have been active in publications.

The tool calculates six types of ER: ERpost is the user engagement rate for a particular post, ERday is the user engagement rate for all published posts per day, ERview is the engagement rate for a particular post in terms of the number of views (for VK, YouTube, Coub and Flickr). Average ERpost is the average of ERpost for all posts for the analyzed period. Average ERview is the average of the ERview for all posts, Average ERday is the average of ERday for all posts for analyzed period.

ER is calculated using the following formulas:

ERpost = (likes+shares+comments[+dislikes for YouTube])/count of followers * 100%

ERview = (likes+shares+comments[+dislikes for YouTube])/count of views * 100%

ERday= (total likes + total shares + total comments for the day[+total dislikes for YouTube])/count of followers * 100%

Average ERpost = (total likes for analyzed period + total shares for analyzed period + total comments for analyzed period[+total dislikes for analyzed period for YouTube])/count of followers/count of posts for analyzed period * 100%

Average ERview = (total ERview of all posts for analyzed period)/count of posts for analyzed period * 100%

Average ERday = (total likes for analyzed period + total shares for analyzed period + total comments for analyzed period[+total dislikes for analyzed period for YouTube])/count of followers/number of days in analyzed period * 100%

In general, ERpost allows you to measure the efficiency of posts and shows how interesting they are to your followers. ERday only shows engagement on a daily basis and it should be treated more like ‘effective reach’ stat as it displays the percentage of the audience engaged on a particular day. The tool shows ER in several different places. Average values for ERpost and ERday are given in the loaded pages block and in the comparison table. ERpost for a particular post is given in the information about this publication. Daily graphs show ERday for each period. There is also average ERpost for a particular type of post on stats for this type of post.

Calculating ERday, the days are counted based on of the first and last post in the period. This is done so the data reflect actual development: for example, if a community has been posting only in the last month of its 3-year existence, the data will be used only for this last month.

The ER indicators in the loaded pages block recalculate when any filtering is turned on, displaying the average ER only for those posts that remained in the feed.

Love Rate (LR) is a metric that measures the attractiveness of posts. It is similar to Engagement Rate (ER) but focuses solely on the number of likes. This metric helps you assess how appealing your posts are to your audience.

LR is calculated using the following formula:

LR = (total likes)/followers/count of posts for the analyzed period * 100%

The tool calculates LR for each analyzed page and is located in the summary table (the ‘Show table’ button under the loaded pages block )

Talk Rate is a metric that measures sociability. Similar to Engagement Rate (ER), it focuses solely on the number of comments. This metric provides insights into how engaged your audience is in communication.

TR is calculated using the following formula:

TR = (total comments)/followers/count of posts for the analyzed period * 100%

The tool calculates TR for each analyzed page and is located in the summary table (the ‘Show table’ button under the loaded pages block ). Both the LR and TR indicators will help evaluate and measure some activity when planning the community’s strategy.

With each performed analysis, the tool automatically summarizes all the indicators:

The total count of likes, shares, comments, views and dislikes from all analyzed posts.

The data is displayed in the loaded pages block and in the comparison table.

Visibility Rate (VR) — visibility coefficient. This indicator shows how many people in relation to the total number of subscribers have seen the publication(s).

The Visibility Rate for a publication is calculated using the following formula:

VR = sum of views/number of subscribers * 100%

Average VRpost = sum of views/number of subscribers/number of publications for the analyzed period * 100%

Average VRday = sum of views/number of subscribers/number of days in the analyzed period * 100%

VR is calculated only when analyzing social networks that provide a view count, such as VKontakte, Telegram, YouTube and Instagram.